What is there in a name!

I do not like my name to be written as Partha Sarathi, because my name is Parthasarathi. I get irritated whenever my name is written in two parts in the certificates or somewhere else, where I had informed or sent my name as it is. Some people ask ‘what is there in a name?’ as they feel that it is just for identity and a name has nothing else to do. They cite example like a person named Satyaban may be a habitual liar- to prove their point. But I feel a name is more than an identity.
A name may be a matter of pride and can be attached to peoples’ emotion. Change of names of many African countries after their independence from colonial rulers and change of name of few Indian cities are example of this aspect. In corporate world name of a brand may become so popular that products of other companies are identified with the popular brand, not as a product. Example- photocopier machines are known as ‘xerox’ in India while Xerox is the name of a company.
Name may also create problem sometimes. When names are sorted alphabetically for any purpose, then a person has to wait for long if his/her name starts with U or V. In India, naming streets, government schemes, awards etc after some leader’s works as political instrument; at the same time it creates problem for students as they have to remember all these names for various examinations.
There is nice story in Hindu mythology. There was a person called Ajamila who spent his whole life in all sorts of negative works and was a sinner. But his soul found a place in heaven after his death as he was calling his son ‘Narayana’ on his death bed, which is incidentally the name of God. So many people name their children after God or Goddess.
What do you think now- is there anything in a name or not?